Haiti Tourism Ministry launches first US television advertising campaign
Fully-integrated campaign developed by Cablevision to air in NY metro area featuring :30 TV spots; 24/7 dedicated destination channel, and online exposure via News12.com
NEW YORK – February 11, 2015 – The Haiti Ministry of Tourism has today launched the country’s first-ever television advertising campaign aimed at attracting U.S. travelers. Developed in partnership with Cablevision, the fully-integrated campaign features :30 TV spots, a 24/7 dedicated destination channel – Haiti: Experience It! – located at Cablevision channel 650, and online exposure via News12.com.
Haiti is taking a giant leap forward today toward recapturing her place as one of the leading tourism destinations in the Caribbean,” said Stephanie Balmir-Villedrouin, Minister of Tourism and Creative Industries. “We couldn’t be more pleased to have partnered with Cablevision on this campaign and can’t wait to showcase Haiti’s tourism charms to New York-area viewers.”
Television ad spots developed for the new Haiti tourism campaign are targeted at members of the Haitian diaspora, as well as mainstream leisure travelers. Ads will air across major cable networks in the New York tri-state area, including CNN, A&E, The History Channel, Food Network, AMC, Discovery Channel, and News 12, reaching an estimated 1 million households.
“This innovative new campaign not only helps to put Haiti firmly back on the tourism map by raising awareness, but it also gives consumers the chance to plan their travel through our very own interactive channel,” noted Ms. Villedrouin.
Haiti: Experience It!, the dedicated destination channel component of the Haiti tourism campaign, provides viewers with a convenient, interactive travel planning resource right on their own TVs. Using their cable remotes, viewers can search and select from a library of on-demand long-form videos providing in-depth information on attractions, hotels, tour guides, events, beaches, and more 24 hours per-day, seven days per-week.
“Our new campaign will run for an initial period of five months ending in June, though this is just the beginning,” said Ms. Villedrouin. “Just as behind every mountain there are more mountains in Haiti, so too will our marketing efforts continue to grow and surpass the achievements to date.” (Haiti press release via Caribbean Tourism Organisation)
For more information on travel to Haiti, please visit www.haititourisme.gouv.ht.