Different Tourism Will Emerge From COVID-19, Says CTO SG
(Caribbean Tourism Organisation Press Release) – Tourism in the Caribbean and the rest of the world will be considerably different as countries begin to reopen their borders to international traffic following the forced closures occasioned by the onset of the novel coronavirus (COVID-19), says the region’s top tourism official.
Neil Walters, the acting secretary general of the Caribbean Tourism Organization (CTO), predicts closer alignment of tourism and health functions as destinations seek to reassure potential visitors that their health, safety and well-being are being taken seriously.
Walters says not only did the pause in tourism activity hurt Caribbean economies and disrupt lives, but it also allowed Caribbean countries to retrain workers across the sector and improve the product.
“But one thing that has become critical is that the tourism that emerges from this pause will be different from the tourism that paused at the end of March. And the key way it will be different is that now tourism will be living and functioning with COVID-19. That means that there will be a significant integration of tourism and health functions across the world – not just in the Caribbean – and the Caribbean as arguably the most tourism-dependent region in the world has had to do the same thing: integrate tourism functions to ensure the safety and health of visitors and locals alike,” he says in the final episode of the CTO podcast, COVID-19: The Unwanted Visitor.
“Although it has been economically impactful, that pause has actually given our destinations the chance to get that new process right, to work on getting it right, and to ensure that they reopen in a way that there’s a level of comfort on all sides,” he stresses.
The acting secretary general also emphasises the level of collaboration among member countries, saying he hopes this will continue.
“I’ve been very heartened by the level of collaboration that I’ve seen throughout this process. I hope that collaboration continues. That is the way this region and the brand Caribbean will become stronger. Even in the face of all the uncertainty we faced recently, that collaboration is key. I think that once we continue that collaboration, the spirit that it has been done in so far, the region which we live in will bounce back,” he says.
This is the final episode in this series of podcasts, which covered a range of subjects, including coping with working from home during lockdown, consumer trust, the aviation and hospitality sectors and how the English-speaking Caribbean contained the virus.
The podcast is available on a number of platforms, including Anchor, Spotify and Apple Podcasts.
About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), which is headquartered in Barbados, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.
Among the benefits to its members the organisation provides specialised support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.
The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: CTObarbados@caribtourism.com;