Official launch of the publication “The New Normal – A Post – COVID Primer for Business”



The New Normal – A Post-COVID Primer for Business is a pragmatic approach to guide businesses to strategise preparation amid the current changing operating environment due to COVID 19, to sustain business development in the post-COVID era. 

The guide is particularly relevant at this time for businesses as global economies are faced with challenges to optimize returns on investments. Hence, businesses must take cognizance of their actions in the ensuing months towards the performance trajectory for the years ahead. 

To do so, requires the reorientation of business models to facilitate optimal levels of productivity and wealth, through a process of transformation.   “The New Normal” document treats with a wide range of issues including Complete Business Transformation (Restart), Business Continuity, Digital Transformation, Communication and Marketing, Human Resource Development, The Business of the State and Emerging Industries.

WHO:                        The Caribbean Community (CARICOM) Secretariat

WHAT:                      The official launch of the publication “The New Normal – A Post – COVID Primer for Business”               

WHEN:                   Wednesday, April 28, 2021 at 3pm EST 

WHERE:                   Virtual launch via ZOOM –   

 Register in advance for this meeting:

The event will also be livestreamed on:


Mr. Bruce Golding                    – Former Prime Minister of Jamaica (Keynote);

Hon. E.P Chet Greene               – Minister of Foreign Affairs, Immigration, and Trade, Antigua and Barbuda; 

Hon. Sandra Husbands              – Minister in the Ministry of Foreign Affairs and Foreign Trade of Barbados; 

Hon. Oneidge Walrond             – Minister of Tourism, Industry and Commerce, Cooperative Republic of Guyana; 

Dr. Patrick Antoine                   – Principal Consultant / Interim Head, CARICOM Private Sector Organization (CPSO)

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