Keeping it in the family: Willemsberg, the Makers of Wippy Peanut Butter

Susan Tjong A Hung-Willemsberg and her niece Genevieve Radjiman-Willemsberg manage the business (Photo composite via CaribExport)
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(Caribbean Export) Transforming a brand into a household name is not easy.

You need a product that is almost universally liked; a track record of innovation and reliability; a reputation for excellence; and a deep connection with your customers which earns their loyalty and trust.

In Suriname, there is one brand that has ticked all of these boxes and more – Wippy peanut butter.

Produced by the Willemsberg family since 1980, Wippy was the brainchild of Clifton Willemsberg, whose father Leonel originally started a business in 1961 to trade in various food items including white sugar and shelled peanuts.

When some items became less profitable the company needed to diversify. Clifton suggested manufacturing peanut butter because they had been working with local peanut butter producers for years, and also already had easy access to a high quality raw material.

The name Wippy was chosen and an eye-catching green parrot named ‘Willy’ (derived from Willemsberg) was conceived as a mascot to boost marketing and promotion.

Read more at: Carib Export

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