Caribbean Tourism Organisation launches industry trends report

LONDON, UK (3 Nov, 2014) – The Caribbean Tourism Organization (CTO) today launched a new publication aimed at giving regional tourism policy-makers and executives insight into the travel habits and plans of British and European holidaymakers.

The European Industry Trends & Insight Report 2014, launched at the international travel trade show, World Travel Market, provides an up-to-date analysis of the challenges facing the UK & Europe’s travel industry, as well as an overview of the latest consumer trends.  The report, which draws from the swathes of available industry reports and statistics, also gives insight into what the Caribbean’s competitors are doing, and how consumers perceive the region.

It’s important that we have insights that policy-makers and planners can stay current and understand what’s trending. We constantly hear that booking windows are shortening; people are using the internet to make travel decisions so everything is occurring at breakneck pace so we need to have the information in order to make decisions that make sense. Gone are the days when the beach alone would have done it, people want to experience different things when they go on vacation so we have to push the various niches, the whole experience. So when we market our tourism services to the world we are telling people come and share in our culture, come and experience what we are and who we are, so we really have to be more sophisticated in terms of how we handle tourism. – CTO Chairman, Richard Sealy

Read more here: CTO launches industy trends report at World Travel Market