Time is ripe to export Caribbean culture – lifestyle entrepreneur

Caribbean culture is ‘hot’ on the international market right now, says lifestyle entrepreneur Juliette Maughan. And with that, she says more creative persons should be looking to take their products and services to the world.

The well-travelled consultant, who has done work in Human Rights, Sexual and Reproductive Health, Gender and Youth Mainstreaming, as well as co-editing a recently published Caribbean anthology called ‘Senseisha’, told The Barbados Advocate that if our people did not push to get brand Caribbean out to external markets, we would not get the exposure needed to facilitate badly needed exports. “And truthfully speaking, our work not out there would be a deficit to the world.

“I tell young people all the time, those aspiring to be entrepreneurs, those waiting for something to happen for them at home, [that] the world is your marketplace … and especially right now for the Caribbean, we have a lot of opportunities in terms of creating our own products. We have stars in pop culture, sports … the Rihannas, the Nicki Minajs, the Usain Bolts that are and have been for quite some time coming out of our territories and have been making the path easier for us to access foreign markets [are at least be recognised] … we should be taking advantage of that,” Maughan explained.

Rad more at: Barbados Advocate