Make it work

By Michelle Nurse On Mar 24, 2015

CARICOM Regional Organisation for Standards and Quality (CROSQ)-Marketing Information Knowledge and Education (MIKE) Committee Chair, Augustus Carlos Williams (Photo via Barbados Advocate) — CARICOM Regional Organisation for Standards and Quality (CROSQ)-Marketing Information Knowledge and Education (MIKE) Committee Chair, Augustus Carlos Williams (**Photo via Barbados Advocate**)

The CARICOM Regional Organisation for Standards and Quality (CROSQ) – Marketing Information Knowledge and Education (MIKE) Committee has a lot of important work to do throughout the Region at the individual and firm levels, before even approaching the governmental level.

[su_pullquote]”…your ability to market, your ability to convey information, your ability to communicate, your ability to educate the wider consumers of those firms as well as our own people in the bureaus, is the bridge that we need to carry science or quality infrastructure into the public marketplace.” CROSQ Chief Executive Officer Deryck Omar[/su_pullquote]In the effort to raise awareness about the significance and advantages of Quality Infrastructure (QI), MIKE is being asked to be the conduit which communicates and educates necessary stakeholders.

CROSQ Chief Executive Officer Deryck Omar asserted, “The MIKE Committee is the bridge between the science of quality infrastructure and the companies that need it.”

With the European Union (EU) having partnered with CROSQ to bring the donor funding and technology “to assist in bringing the knowledge to the nonbelievers, and I won’t say nonbelievers because they just don’t have the time to believe, because they’re trying to survive in the moment. So our job is to help these firms take a risk on the unfamiliar. Take a risk on the expensive and make that change to quality competitiveness”.