Caribbean supported in carving niche in global spa and wellness industry

‘A Practical Guide to Incorporating Caribbean Cultural Assets into Spa Services’ will be a key tool developed for Spas across the region by the Caribbean Export Development Agency (Caribbean Export) as the result of a Supplemental Grant from the Caribbean Development Bank (CDB) under the Caribbean Aid for Trade and Regional Integration (CARTFund) Programme, funded by one of Caribbean Export’s strategic partners, the Department for International Development (DFID).

The Caribbean’s strategic geographic position, its rich and varied cultural heritage and botanical resources, and its strong and vibrant tourism industry are considered unique selling points not to be overlooked when branding and marketing the regions spas. As such, Caribbean Export will seek to deliver technical assistance to a total of 32 selected spas in eight territories, specifically Antigua & Barbuda, Barbados, Belize, Dominica, Grenada, Jamaica, St. Lucia and St. Vincent and the Grenadines, with a view to increasing their capacity to infuse a menu of distinguishing features of Caribbean culture and natural environment into their spa products and treatments, distinguishing their services and product from competing international destinations.