Caribbean examining Singapore tourism approach

The Caribbean Tourism Organisation (CTO), in partnership with the Barbados Hotel and Tourism Association, on Friday held a workshop on Developing Viable and Sustainable Tourism Products: The Singapore Model.

The workshop, in Bridgetown, Barbados, was conducted by Christopher Khoo, the senior tourism consultant at International Business Dynamics (iBusiness), a training and consultancy firm that specialises in trade and economic development, investment promotion and tourism development.

The CTO said the workshop examined six main areas relating to Singapore’s strategic approach to tourism. These include planning and development, product development, partnerships, investment and financing, marketing and education and training.

See what the participants had to say about the workshop.

[su_box title=”About the Caribbean Tourism Organization” style=”soft” box_color=”#54c0f0″]The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean. [/su_box]