Exporting Caribbean fashion: Regional designers learn how to market brand

Allyson Francis, Services Specialist, CaribExport, speaks at UTT, John Donaldson Campus at the closing of the workshop
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(NewsDay) YOUNG fashion designers from TT, Grenada, Jamaica, Antigua and Barbuda, Barbados, St Lucia and Tortola – to name a few – have been brought together for the Fashion and Contemporary Design Accelerator, which participants said left them feeling empowered and ready to contribute to building a stronger regional fashion industry.

The course sought to strengthen ties in a regional industry which has shown room for greater expansion as designers gain increased international recognition. Instructors included a range of experts who operate both regionally and internationally. Instructors included fashion writer for Refinery29 Channing Hargrove, Ouigi Theodore of the clothing brand The Brooklyn Circus, international fashion marketing specialist Hannah Hafeez, illustrator James Hacket of The Lush Kingdom, Broom Betoni Rauseo, Maria Cooper, Michael Lalla and Sharif Murdock.

In February 2018, for instance, a number of regional designers, including Meiling from TT and Arlene Martin for drennaLUNA from Jamaica, were featured and had their work displayed at the Commonwealth Fashion Exchange at Buckingham Palace.

Read more at: Trinidad and Tobago Newsday

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