PAHO develops new guidelines to help reduce alcoholic consumption in Caribbean

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(Photo via Jamaica Observer)
(Photo via Jamaica Observer)

WASHINGTON, United States (CMC) — The Pan American Health Organisation (PAHO) says it has developed new principles for regional countries to consider in developing regulations for alcoholic consumption and related harms.

On Tuesday, PAHO said that “alcohol marketing regulation and monitoring for the protection of public health provides elements that governments can use to strengthen legal and regulatory frameworks that would help reduce or eliminate exposure to alcohol marketing”.

The organisation noted that alcohol marketing is widespread in the Americas, including the Caribbean, with modern marketing techniques that go beyond traditional print and electronic media advertisements to include branded merchandise, sponsorships of sporting teams and events, discount pricing, social media, and sales or supply at educational or health establishments.

Read more at: Jamaica Observer

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