New brand set to take Grenada’s bush teas global
(Now Grenada) Some of Grenada’s finest herbal tea blends are set to make their way into the hands of health-conscious consumers in the US and UK thanks to a successful crowdfunding campaign.
The initiative, the brainchild of St Patrick-based company Bud & Root, will see the launch of a subscription service which will deliver teas including passionflower and black sage directly to consumers overseas on a monthly basis.
“It seemed only a matter of time before we’d see these ingredients prettily packaged on the shelves of Whole Foods for somebody else’s gain, so we thought we should get there first and do it in a way that benefits the small guys,” said Zoe Smith, the company’s founder.
Their hero product, a loose-leaf blend dubbed “cacao tea” has been stocked at the Calabash Hotel and the House of Chocolate since last year, but now the company is keen to expand opportunities for small farmers in the north of the island by adding traditional herbal teas to their offering.
“What some may dismiss as bush teas here are the exact same products that wellness junkies, hip to the benefits of superfoods, adaptogens and phytonutrients, are clamouring to get their hands on overseas,” said Smith who holds both UK and Grenadian citizenship.
Read more at: Now Grenada